Associate Director

Robbie Allenrobbieallen

What are your current primary responsibilities?

As the founder of Automated Insights – an artificial intelligence company that transforms big data into written reports – I’ve learned a lot about entrepreneurship and the sport business community. I recently decided to move on to my next, which includes doctoral studies at UNC and assisting with the development of the Center of Sport Business.  My role is business strategy, teach sport analytics, grow our partnership program, and be a consultant to our students and alumni. 

What do you see as the fastest growing or most important aspect of analytics in basketball today?

The fastest growing and most importance aspect going forward is the analysis of the individual players, which is often built off the data supplied and captured through the SportVu application. We are just scratching the surface as to what can be done and will be done within this space. The challenge for which we, as those within the sports analytics field, will need to overcome is that there is so much data now available that we have to be smart with how we use and interpret that data.

Who do you admire? Why?

Currently, the person I admire most is Elon Musk. He is someone who constantly looks to take on more work, doing it all while exceeding expectations.

Who is your favorite sport team(s) or athlete that you follow regularly? Why?

I am a huge UNC Tarheel fan. This is evidenced by Inside Carolina – a magazine and web site devoted to covering UNC athletics – profiling me as “fan of the month” back in 2007.

What tips do you have for a college student interested in a career in the sport industry?

Look to pursue roles that stray away from the standard jobs in the sports industry. Now, more than ever, with the advancements in technology you have the tools and resources to think outside the box. By coming up with new ways to advance those positions, you will be better suited to land a position in the sports industry. Continue to be a forward thinker because this space, the sports analytics industry, is evolving rapidly.

Robbie Allen – robbie_allen@kenan-flagler.unc.edu

Center of Sport Business

Our commitment is the enthusiastic embrace of entrepreneurship teaching, scholarship, strategic planning, innovation, and economic development in the sport industry.

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